This premium Manuka Honey is sold on Amazon and is known for its rich taste and natural health benefits. While working at Heroes, my role shifted from design to strategic thinking — focusing on how to improve the product’s presence from a customer perspective.
Instead of focusing heavily on visuals, I prioritised understanding customer pain points. Through research and analysis, I identified gaps in the product’s messaging. The solution was to simplify the design and use clear, informative text to answer common questions and highlight key benefits.
